Location Decisions Feel Strategic—But They’re Often Emotional
A business owner evaluating locations often gravitates toward what feels right:
Visibility
Traffic
Newer developments
But customer behavior is usually more specific—and less obvious.
Convenience often beats visibility.
Patterns beat perception.
A location that feels strong can still underperform if it doesn’t align with how customers actually access the business.
The risk isn’t choosing a bad location.
It’s choosing one for the wrong reasons.
